Senior Creative / Copywriter / Content Producer / Music Producer
" Catching attention is a hunt for an ever changing beast. Every problem is unique.
Every solution must be unique... Sui Generis! "
10+ years experience in content creation, copywriting, development, video and audio production.
Creator of bilingual integrated campaigns and brand identity concepts, from retail apparel to health insurance, enjoying international recognition and consistent client satisfaction.
Award-winning music producer for a variety of international clients.
FOR UNITED WAY DE PUERTO RICO
'Un poquito de ti' 2022 fundrasing campaign
Tasked with a great responsibility, we embarked on crafting their foremost campaign for the year, giving life to a captivating character and a harmonious anthem, in collaboration with the talented animators at De La Nada. A spirited young girl, the embodiment of the organization's values, walked around the Island, magically transforming donations into remedies for education, poverty, and healthcare improvement in Puerto Rico.
The song was a success that not only launched the career of Yashira as a contemporary pop rising star but also garnered exceptional results for the campaign, which raised an impressive $4.4 million in support of United Way de Puerto Rico's non-profit vital initiatives. We were honored in a humbling ceremony attended by the dedicated individuals driving real change. I feel proud and thankful for this opportunity to make a meaningful impact.
Concept | Script | Music Composition
FOR ORIENTAL BANK
'Más Listos' campaign against fraud
Fraud has taken a few very creative forms and will keep evolving. Motivated by this challenge, we created Listos101.com, an easy to use information platform, with short videos that put the spotlight on the tricks being used to rob your money or information. This 360° educational campaign was launched in Puerto Rico with a series of posts imitating fraudulent messages, a risk-free way to make our audience aware about the dangers of fraud.
Local influencers were fake-hacked, we took Oriental's cyber security directors on a media tour to traditional and contemporary platforms, creating a wave that affected not just our customers but the whole Island.
Concept | Scripts | Copy for All Media
FOR NEW BALANCE
In a collaboration with Champs
Using your dollars to better the world makes for more effective advertising. In this case, we had the opportunity to partner with Champs and Eastbay to rebuild a baseball park in Loiza, Puerto Rico, a town still recovering from the terrible destruction caused by Hurricane Maria.
Concept | Script | Direction
FOR BLUE CROSS BLUE SHIELD NC
Let nothing stop you. Bilingual Campaign.
On top of managing their multi-cultural audiences, we developed a campaign to create awareness around the complexities of diabetes. We tackle the taboo issues diabetics face and provide useful information around sex, food, and alcohol. Watch the Case Study
to learn more about our efforts.
Concept | Script | Direction
FOR NATIONAL GYPSUM
Purple XP Characters & Series
Drywall is typically a boring product that contractors purchase based on loyalty. We created characters based on the various value propositions that Purple XP provides to increase brand awareness. Our dynamic characters were featured in their own ad showcasing the drywall's abilities such as: noise, impact and fire resistance.
Concept | Script | Direction
FOR BOJANGLES
The Telebovela Series
Reaching the Hispanic market with something "different". What better way to showcase the food in crispy high definition than to make them the stars of their very own Telenovela inspired short films. The series won 4 awards for our agency. It was a joy to work with everything from miniature sets to amazing voice acting.
Concept | Script | Direction
